Toronto, Canada
AURORE
A Personal Story, Reimagined as a Brand
Location
Toronto, Canada
Engagement
Founder-led rebranding and end-to-end launch
Services
Strategy · Rebranding · Product development · Sourcing · Creative direction · Campaign production · Digital · PR
01 · Context
AURORE is an early-stage fashion brand based in Toronto. When its founder came to DMP, the brand lacked clearly articulated foundations and visibility.
02 · The challenge
To turn a deeply personal story and a set of creative ambitions into a brand universe that is distinctive, coherent and ready to be seen.
03 · Our role
DMP began with a comprehensive audit, then spent months understanding the founder’s story and ambitions and translating that narrative into a more distinctive brand universe. DMP supported product development and sourcing and directed the image, from styling to shoot production.
04 · What we delivered
- Brand audit and founder discovery
- Rebranding and brand universe
- Manual collection drawings and several iterations, with around four to five samples per piece
- Two signature pieces: a beaded denim jean with strong personal meaning for the founder, and a refined chocolate-colored monogram scarf
- Styling, set design, model curation, storyboards and shoot production
- Editing, website and social content
- PR support around and after launch
05 · Why it matters
A founder’s story became a brand with its own point of view, products with real meaning and an image built to carry both.