Paris & Lisbon
CAPARICA
From a Feeling to a Brand
Location
Paris & Lisbon
Engagement
Brand creation and first collection
Services
Brand creation · Strategy · Identity · Product development · Portugal production support · Campaign · E-commerce · Social
01 · Context
CAPARICA was imagined around Portuguese coastal life, house music, sunsets, freedom and community. Its signature: “Not just a vibe, it’s a feeling.”
02 · The challenge
To give a feeling a name, an identity and a product, and to build a brand around it from the very first line.
03 · Our role
DMP helped shape the brand from its foundations, from concept and positioning to naming, identity, storytelling and product language. It directed the art direction and content and built the digital ecosystem.
04 · What we delivered
- Concept, positioning, naming, identity and logo
- Storytelling and product language
- First collection, First Feel: relaxed black and white T-shirts with expressive branding, produced in Portugal
- A Portugal campaign with coastal imagery, candid energy and lifestyle storytelling
- Brand website, product pages, Instagram and the community concept The Capariclub
05 · Why it matters
A feeling became a brand with a name, a look, a first collection and a digital home.