Seny Meftah

Seny Meftah is a renowned French painter. For the duration of a photo shoot, he embodied a character imagined by DMP: a romantic gangster.

Imagine a gangster buying flowers for his wife after a long day at work. He plays chess at the Place des Vosges early in the morning, then immerses himself in the newspaper while sipping a ristretto.

DMP created the campaign and was responsible for the styling, the set design and the artistic direction. Photography and video were handled by the creators credited below.

• Campaign concept and narrative
• Styling
• Set design
• Artistic direction

• Photography: @yamani_benaissa
• Video: @eliocom_
• Styling: @thedonrossini

A painter becomes the lead of his own short story. The project shows how DMP’s creative direction extends beyond fashion brands, to an artist’s image: a concept, a wardrobe and a set that tell one story.