Montréal, Canada
Maison Joakim
Taking a Brand Beyond the Garment
Location
Montréal, Canada
Engagement
Image advisory, campaign and showroom
Services
Strategy · Image consulting · Art direction · Production · Sourcing · Showroom · Experience
01 · Context
Maison Joakim is an existing brand inspired by Mediterranean timelessness, elevated summer dressing and noble materials such as linen. DMP supported it as an image and strategy advisor with an international outlook.
02 · The challenge
To extend a brand rooted in the garment into a fuller universe, from the campaign image to its first physical showroom in Montréal.
03 · Our role
DMP brought creative and art-direction input before and after the collection campaign shoot, supported sourcing and production, advised on social and image, and assisted the brand with its first Montréal showroom.
04 · What we delivered
- Creative and art-direction input before and after the campaign shoot
- Sourcing and production support
- Social and image advice
- Set design and curation for the first Montréal showroom, which extended the brand universe into furniture, flowers, scent and other physical details
05 · Why it matters
The showroom gave the brand a physical world in which its garments could be understood and its universe felt.