Monaco
MAQUÌ
Building a Brand with a Riviera Spirit
Location
Monaco
Engagement
Brand building and product launch support
Services
Positioning · Brand narrative · Product development · Launch · E-commerce advisory
01 · Context
MAQUÌ is a young French brand with an Italian Riviera aesthetic, founded by Mattéo Cerizolla. It first appeared as Aura Studio before becoming MAQUÌ.
02 · The challenge
To give a new brand a clear premium position and a first product worth launching, then to think about how it meets its market.
03 · Our role
DMP supported the brand from its foundations to its launch, and kept advising it afterwards.
04 · What we delivered
- Positioning and brand narrative
- Premium codes inspired by the Riviera, Italy and Monaco
- Product development and production support
- Packaging thinking
- Launch foundations and social and e-commerce alignment
- Post-launch commercial analysis
05 · Why it matters
A brand built with care, then looked at honestly in front of its market.